From P&C's website: A blend of sweet Virginias is first pressed and then sliced into a flake. It's then tumbled into a ribbon, allowed to breathe and put back into the mold to be pressed again into a crumble cake. This darkens the leaf, gives it a deeper, richer flavor, and takes much of the "edge" off the blend. Finally, there's a Virginia tobacco that just about anyone can enjoy - John Cotton's Double Pressed Virginia.
John Cotton's Double Pressed Virginia was the winner of the 2019 Chicago Bowl.